From our fabrics, to our design options, each element of InStitchu is inspired by who we come across each day. These stories spotlight the different faces behind our brand—from Athletes, Bartenders, Bankers and Farmers, our customers are as diverse as their designs and all with a personal story.
"My Institchu experience was unreal, from the minute I walked through the doors in the St. Georges Terrace store in Perth, being greeted by the awesomely talented and friendly Institchu Style Consultant Bailey Ireland, all the way through to having the finishing touches made and walking out with my brand new tailored piece. I love everything about it, from the custom lining all the way through to the extra pockets and also having my name woven into the side panel. It's amazing!"
"Craig Hollywood is the founder of Non-Profit Short Back & Sidewalks, who’ve just given their 7000th free haircut to those in need. Craig was acknowledged for his amazing work in the community as the 2022 Western Australian Local Hero of the Year in the 2022 Australian of the Year Awards.
Read the full interview here
"I leaned pretty heavily on advice from our epic Stylist, and he took me through all of the options. We settled on a really beautiful lightweight brown wool that’s got enough texture to channel that sort of mood I wanted, but it will be super breathable for a hot Noosa wedding."
"Tom ‘Dool’ Gilligan, Keyboardist and DJ for band Winston Surfshirt, and professional model maker, is a bloke of many talents. He’s designed props for Hollywood films like Thor and Alien Covenant. He’s toured the world with the band, played sold out shows and festivals from Perth to the UK, and can count Elton John as a superfan. But when it comes to designing a suit for his upcoming Noosa wedding… Let’s just say he’s more comfortable in his Adidas trackies, Stan Smiths and a white tee. We caught up to chat music, model-making and designing a custom suit for the first time....
Read the full interview here
“How good is a custom suit.”
Indigenous Woman & Model, Sam Harris looks stunning in her custom, tailored classic navy InStitchu suit. Sam opted for a double breasted silhouette and bold, gold buttons. Fitted to perfection.
“I got to choose the fabric, the lapel, the lining, the buttons, the shirt style, type of collar and numerous other custom details. There is something immensely special about having something custom made and each time I’ve worn this suit, I feel like a total Boss.”
Donny Galella dressed-down his custom, tailored double breasted suit perfectly with a simple white tee and sneakers, for a more relaxed tailored Australian Fashion Week look. He chose a black Australian Merino wool fabric, stand-out gold buttons and look-at-me wide peak lapels.
"You know I love a powerhouse suit."
Brooke Blurton looking like the boss she is judging the Miss First Nations heat #3 in her custom, tailored red double breasted InStitchu suit. Brooke is incredibly down to earth and humble, we were so proud she dropped by our Little Collins St Showroom, to design this show-stopping custom red suit.
"Survivor is a game where you must prepare for the worst and hope for the best. It's surreal, the whole process from applying, to auditioning, to being picked and finally landing on the beach somewhere on a remote beach with 24 strangers."
We caught up with Survivor contestant and Big Brother VIP2 Winner, Luke Toki, on how to conquer the games, be away from your family and survive the spotlight of reality television.
Read the full interview now over on The InSider
"Although most of my life has been spent in rugby kit and getting dirty, I really enjoy fashion—there is nothing better than putting on a nice tailored suit and walking out the door feeling a million dollars. One piece of advice I was given when I was younger, before you play. "Look good = Feel good. Feel good = Play good."
Nathan Charles has done a lot for a guy in his early 30s: he’s had a successful career in professional rugby, realising his dream of playing for the Wallabies, and now holding the role of CEO for Rugby Western Australia. Even more remarkable is that he managed to reach the upper echelons of the sport with Cystic Fibrosis—at the time, the only person in the world competing in a professional contact sport with CF—proving that perseverance and a positive mindset conquers all. Read more about Nathan's amazing story and career over on The InSider now.
"We’d camp every school holidays when we were kids and I caught my first wave at 4 years old. Surfboards were always just as exciting to me as surfing was. I would always repair my own boards and then at 15 years old I shaped and built my first one on work experience and that’s when Haydenshapes started."
We caught up with Hayden on his inspirational journey, making surfboards from just 15 to a career working with the likes of Alexander Wang, GH Mumm Champagne, The Cool Hunter, Audi and IWC Schaffhausen whilst keeping design, technology and innovation at the core of his craft including FutureFlex technology, invented by Hayden. Click Here to read more.
“I love the cold and especially winter clothing and fashion. Nothing beats getting to layer thick knitted sweaters and down coats. My tip would be don't just settle for a hoodie in Australia. It's lazy! It still gets cold enough in winter to have a high neck sweater and a cool coat.”
Mr Tresidder is a man of many hats. We recently sat down with Will and talked about the ever changing retail industry, his personal style and his favourite places around the globe. Read the full interview here.
“I was lucky enough to pick up the blazer I designed with the team at InStitchu earlier in the year and it turned out so perfectly.”
Proud Greek, Interior Design natural and The Block 2020 contestant, Natasha Pavlou dropped by our Little Collins St Melbourne Showroom to design her custom, made to measure classic navy blazer complete with bright paisley lining, personalised monogram and a pop of gold buttons. A classic and versatile design that’s uniquely hers—we love it, what do you think?
“The suits I customised were influenced by Italian menswear, I went for a sartorial style suit. For the pants I chose a high waist fit with pleating detail. The jacket featured peak lapels and a double breasted closure. I also added monogramming to really showcase that this was my own custom design.”
We sat down with well travelled, content King, Larry Lim to chat about his all time favourite destination, his sense of style and what items of clothing he can’t live without. Read the full interview here
“I don’t know if one job has been a highlight of my career—I’m so grateful to my career for allowing me to live overseas and have experiences I never would have had without it. One that stands out is being part of a panel with Jane Fonda at the Cannes film festival. She is someone I look up to and I loved our conversations.”
We sat down with renowned Australian Actress, Cassie Howarth, on her career highlights, her sense of style, meeting Jane Fonda and what’s next on the cards. Read the full interview here
I find a lot of suits I choose for myself are statements not staples. I love bright colours and statement patterns, something you do not see every day. I think anything you can do to personalise the suit, like a contrasting or printed lining in a colour you love, or a monogram to truly leave your personal mark on your suit.
Our Stylist Series brings to light the people behind our brand. Join us as we discuss their journeys into the world of tailoring, from their first suiting experience, to their current style influencers and favourite suit details, to the items they place value on, their favourite coffee, literature, wine and more...
Meet Kahlia-Rose, our Perth Assistant Showroom Manager at Claremont Quarter. Read more here
After pretty much planning our wedding in Jervis Bay on Sydney’s south coast, we felt that it wasn’t really ‘us’. So, we threw caution to the wind, canned it and booked a destination wedding. Jess had always dreamed of a ‘destination’ wedding, enjoying a big holiday together with family and close friends in tropical paradise
We’re excited to showcase some of our inspiring real customer weddings, exploring the relationships and stories behind the customers that chose InStitchu as their nuptial partner.
Meet Jess and Nick who met working at high paced Saatchi & Saatchi, who threw caution to the wind, booking a destination wedding marrying in a private ceremony in Bali, Indonesia, pre-COVID. Read the full interview here.
Covid changed the way many of us thought about what a wedding really meant or what it could be. As things changed quickly and hopes of a destination wedding quickly faded, we decided that what we really wanted to do was to just get married!
"I’ve always loved fashion. I was actually a suit salesman for quite a number of years myself. I tend to dress to my mood. Sometimes I just want to be cosy and I wear a lot of loose fitting hoodies and chinos. But on the flip side I love to get dressed up. There’s something about wearing a nicely fitted suit that makes you feel a little extra confident about yourself."
Videographer, YouTube legend and all round dapper dad, Jamie Perkins, sat down with us to chat about his story, passions, life during the COVID-19 pandemic and of course, his style inspirations. Read the full interview here.
"For 13 years, Luke owned and operated restaurants in Japan, Singapore and Indonesia under the Salt brand and has written five best-selling cookbooks and an autobiography ‘The Making of a Chef’. He has also notably cooked for former U.S. President Bill Clinton, Sir Richard Branson, actor Tom Cruise and at the Danish Crown Prince Frederik and Princess Mary’s wedding. Luke's restaurants today include Glass Brasserie, Luke’s Kitchen, Luke’s Steakhouse and Luke’s Burger Bar to name a few."
We sat down at the (chef’s) table with leading Australian restaurateur and chef Luke Mangan to chat about food, fashion and getting kicked out of school at 15! Read the full interview here.
We both travelled a lot and wanted a cosmetic case that was chic, personalised and able to fit all our brushes and toiletries. We couldn’t find any in the market so we decided to make our own, and that was the start of Mark and Scribe.
We caught up with Tina Yong & Connie Chau, the founders of Mark & Scribe, which sell personalised vegan and cruelty free travel and personal accessories. They were inspired to make products that looked sophisticated and had a chic finish to complement the everyday modern woman. Click Here to read more.
I'm from Melbourne, born and bred, so that's where I've spent the majority of my life. I got a scholarship at the NBA Global Academy so I moved to Canberra for a few years as a teenager, and then it was off to Adelaide to play for the 36ers. As for the next stop: I guess we'll find out soon!
While he might only be 18 years old, towering in at 2 metres tall and winning Rookie of the year in 2021 for the NBL, Josh Giddey of the OKC Thunder, has the potential to go big in the NBA. We sat down for a chat with him about his love for the sport, his inspirations and his draft suit he designed at InStitchu. Click Here to read more.
I feel like men used to collect new looks each season, we were the biggest offenders of fast fashion. But it seems now more than ever men want to focus on pieces that are actually suited to their individual style, tailored to their shape and will last longer than a year.
We recently caught up with newlyweds Thomas Mitchell of Boss Hunting and Kate Mitchell from Pedestrian Group to chat about lifestyle, fashion and their recent Wedding. Click Here to read more.
Such a pleasure to have the dream team from JS Health, including three-times best-selling health author, and the creator of the JSHealth App and JS Vitamins, Jess Sepel and husband Dean Steingold at our Woollahra Showroom last month.
We caught up on their business and working together and discussed their daily health routine advice. Jess designed her dream two piece custom, tailored cream tuxedo with shawl lapels and cuffed pants, while Dean went for a more look of casual custom chinos with side tabs, a classic navy windowpane jacket and blue cotton tailored shirt.
"I think all of us have vision, or expectation, of how it would feel to get a suit made for a special occasion. It isn’t something that most of us do often - it isn’t something that surfers do often anyway - so you want the experience to be pretty special."
Three time Bodyboarding World Champion, Ben Player, married the love of his life Jenna last month, on Sydney’s Northern Beaches, in his classic cream 100% Australian Merino wool InStitchu tuxedo, paired back with white sneakers—we think he absolutely nailed it. While he was in our Showroom, we caught up with Ben about the highlights of his career, his passions outside of the water and planning for his wedding day. Click Here to read more.
We caught up with celebrated local Artist and InStitchu Customer, Alesandro Ljubicic to talk about his expressive, colourful paintings, the inspiration he finds in nature, and how he balances business in the art world.
To celebrate Alesandro’s work we also created two separate unique fabrics of Alesandro's artworks to line both of his custom jackets with. If you’re an inspired artist yourself, or you want to celebrate a design that you’ve fallen in love with, look no further—design your own custom jacket lining with InStitchu today. Click Here to read more.
Off the back of a milestone win against UFC great Jose Aldo, Aussie Alex Volkanovski has established himself as the number 1 ranked featherweight fighter in the world.
With the world at his feet (and a custom, tailored suit by InStitchu on the rest) we caught up with Alex to chat about the highs and lows of Mixed Martial Arts, the importance of appearance in the fight game, and why his family always comes first. Click Here to read more
There’s always something going on at Bondi. I’ve done a few successful resuscitations over the years, which is always rewarding.
Lifeguard, firefighter, television star, author and social entrepreneur, Trent Maxwell keeps pretty busy. We caught up with him to chat about keeping the fans away from the Bondi lifeguard tower and teaching kids about water safety. Click Here
"I'm a true believer in the saying 'hard work beats talent when talent doesn't work hard'. I was never the most talented athlete but I backed myself and tried to get the most out of my body every single day."
Ed Jenkins captained the Australian Sevens Rugby team, played at the Rio Olympics and travelled the world as a professional rugby player. Recently retired, we caught up with Ed to chat about his remarkable career, his sense of style and life after footy - To read the full interview on our InSider blog, click here.
"When you feel confident in how you look, you give off an energy that is contagious"
Fitness expert, Men's Health ambassador and entrepreneur, Todd Liubinskas found his perfect fit at our George St Sydney Showroom. Todd lives and loves his job and took us through running multiple businesses and spreading his passion and guide for a healthy lifestyle—to read the full interview on our InSider blog, click here.
"If you feel comfortable in the clothes you’re wearing, you’ll feel confident and empowered. When you feel and look good it’s great motivation to keep going. It’s all about loving the skin you’re in!"
Anna Debenham and Alex Parker are the two smiling faces behind The Biting Truth, practising dieticians. They dropped by to celebrate the launch of InStitchu womenswear and to chat about life, health and women’s tailoring. Read the full interview here
"Being a Paralympic Swimmer and having broad shoulders, I’ve always struggled to find shirts that fit. That all changed when I discovered InStitchu—my shirts from InStitchu fit perfectly and make me feel great—and when you feel great you perform great. The service from InStitchu was second to none. The team were amazing to deal with and the whole process was seamless."
Brenden Hall is an Australian Paralympic Swimmer who won two gold medals at the 2012 Summer Paralympics in London. He represented Australia at the 2016 Rio Paralympics where he won one gold, one silver and one bronze medal.
"I am 6'3, 267 pounds with 33 inch arms and thighs that don't fit well in suits! I worked on Wall Street in the NFL off-season and it was always tough to shop for clothes, however with InStitchu, I got a great experience in the city, as well as a suit that fits me perfectly."
Brandon Copeland is the Linebacker for the New York Jets NFL Team, works on Wall Street during the week, and is a Professor and alumni at the University of Pennsylvania.
"For me creating a custom look is like signing something with your signature. Its unique to you and over time it subtly changes. My InStitchu suit's foundation is unique to me, and over time I slowly subtly change the finer details. InStitchu has always been flexible with my creativity when designing a look, and this is what ultimately gives me confidence when I put it on."
Shaun Birley is an Australian fashion, lifestyle, and travel editor who also diverts his entrepreneurial skills by helping businesses grow internationally in the e-commerce world.
Stepping through InStitchu’s Showroom doors, there are gentlemen from all different walks of life, (and with different body shapes), including chefs, bankers and basketball players, all with one commonality—to find their perfect fit.
Nick Kodos, Managing Director of Ganellen is one of these gentlemen (pictured wearing a custom, tailored sports jacket in blue check and red check and custom, tailored cream chinos), who spent the afternoon with us sipping whisky, and telling us his unique custom(er) story. Nick said his most important title is family man, we spoke to Nick about the art of balance, and how balance has attributed to his success in work, family life, love, and friendships. Read Nick's story [here.]
"When the red carpet calls, I have to answer with a sharp look that makes the celebs want to talk to me! My custom suits and shirts from InStitchu ensures my bold and vibrant style matches with my personality. I'm most confident when I know I look ready to rock a big event and InStitchu helps me accomplish that."
As the Social Media Producer of Good Morning America, you can find New York City based Anthony Morrison on the red carpet, from the MET Gala to the Tony Awards.
"My motto is, 'Look good, feel good, play good'. With my custom InStitchu suit, looking good and feeling good is easy. I've never had a suit that had the perfect fit until now. Playing good is left up to me!"
Born and raised south of Syracuse, NY, Bill O'Brien was a three sport letter man in high school playing Football, Ice Hockey and Lacrosse. In 2019, Bill is a Nike Athlete and is currently playing for the Buffalo Bandits of the National Lacrosse League.
"Fashion is such an integral element to first impressions and is definitely a key starting point to the angle of my menus—if I see a man in a nice suit, I can imagine that he may enjoy a gin martini and if he’s drinking hendrix, he’s probably very well travelled. If he’s wearing a nice summer shirt, I offer them a classic daiquiri—something more casual."
Miguel Aranda is a Mexican born Mixologist whose botanic cocktail creations have graced the menus of a multitude of bars across New York City such as the Botanic Lab, Michelin Star restaurant Daniel, Apotheke and Boticarios. You can read more about Miguel's story here.
"I love a pinstriped suit! It feels stylish and old-school. I like to wear it as a three piece suit or just the double-breasted jacket and pants. In my opinion it makes you look professional and interesting. Being Norwegian I also love my winter fashion, layering, overcoats, boots, scarves and gloves."
Our new Stylist Series brings to light the people behind our brand—join us as we discuss their journey's into the world of tailoring, from their first suiting experience, to their current style influencers and favourite suit details, to the items they place value on, their favourite coffee, literature, wine and more...Meet Frida B, our Perth showroom manager in the Old Cloisters Building. Read more here
"I was raised by wolves, so dressing in style doesn’t come easy. Thanks to InStitchu, I was able to find the perfect tailored suit for the upcoming season that fit me perfectly."
Ron Baker is an NBA player who has played for the New York Knicks.
"With good grooming, suiting, styling, comes confidence."
Manchester born and raised Ollie Barnes is a Barber at Sydney CBD barber shop Barberhood. He made the transition to sunny Sydney in 2016 and hasn't looked back since. You can read more about Ollie's story here.
"Dressing sharp means that you show pride in your appearance, that in itself affects how you feel about yourself. It can even get you to be in the right frame of mind on the footy field—it's a lot about preparation—if you look after yourself, dressing well is a big part of that."
Aussie in New York, Brent Richardson is a Google Marketing Manager by day, and after-tech-hours, is the Head Coach of the Brooklyn Kings Rugby League Team. You can read more about Brent's story here.
"My first suit was a spezzato (where the jacket and trousers are different fabrics), and it was in the 80’s, so it was a strange look for then, with big shoulders and long, relaxed baggy trousers—very different from nowadays! I remember it fondly also because I got it around the same time that I first arrived in Australia, in 1986".
We caught up recently with our Italian-born, Australian-adopted Stylist Paolo, on his long history in the menswear industry, his first suit and more.. Read more here.
"Style is feeling good in your clothes, and my personal style is mixing things together but when it is just about the suit, it's very classic, minimum accessories, I just love to let the suit speak—especially if it's custom, tailored."
Bernard Fouquet is a Wilhelmina Model, traveling between New York City, Miami, Hamburg, Barcelona and London.
"I'm usually on the field, however when off the field, I want to look my absolute best. InStitchu was an easy and fun process to have my custom suit made. I love how the fit turned out for my body and loved being apart of the creative process."
Rodney Wallace is a professional soccer play for the New York City Football Club and Costa Rican National Team. As a Nike and AT&T sponsored athlete, Rodney was also a World Cup 2018 player and NCAA Champion, passionate about expressing himself off the field, as well as leading a healthy lifestyle.
"Fashion means feeling comfortable in yourself based on what you're wearing—it's an expression of personality, it's telling the world who you are. One of the most important fashion choices you make in the day is choosing what fits you best."
Australian born Giles Russell came to New York City in 2012 with the hopes of creating a community style cafe—today, Giles runs Australian Cafe Two Hands, serving flat whites, avo smash, and acai bowls to those in the Big Apple. You can read more about Giles' story here.
"Studying fashion design heavily influenced my love for suits. My approach to suiting would be more relaxed and casual - suits with a t-shirt and sneakers, or a tailored blazer with jeans on the weekend. Street style at fashion week is usually where I get my style inspiration from. Strong silhouettes from Balenciaga to soft tailoring at The Row and everything in between."
We caught up recently with our Lonsdale St Melbourne Showroom Manager, Tayler G, on her favourite suiting details and more... Read more here.
"Style to me is personal. It’s about creating your individuality. When creating a suit at InStitchu I get the opportunity to customize my look based upon what makes me feel comfortable and confident. Battling the streets of New York, I need my armour and InStitchu has got my back."
Entrepreneur, GQ Insider and InStitchu Ambasador, Garrett Swan is a New York fashion influencer who has graced his "Silver Fox" persona across New York Publications including Buzzfeed, Huffpost, and OUT Magazine. His social media platform "The Sterling Compass," gives positive lifestyle direction to men across the globe.
"For me, personal style is supposed to be about looking, and feeling your best in a signature way. There are certain things you gravitate towards that give people a sense of who you are without having to say much. I enjoy a bit of polish, I enjoy clean, beautiful, and well fitted clothes. I also find that I feel most confident particularly when I wear a custom designed suit."
Igee Okafor is based in New York City, and has recently become the Editor in Chief & Founder of BOND OFFICIAL. Igee is also a freelance writer, and creative consultant. You can read Igee’s full interview here.
"I have long arms and legs but a slender torso, so InStitchu's made-to-measure suits and shirts worked well for me and got me feeling my best for fight night. Look good, feel good, do good is a motto I strive for."
James Krause is an American professional mixed martial arts Competitor and Entrepreneur, currently competing in the lightweight division of the UFC. Krause has been a professional MMA competitor since 2007.
"The Showroom customer service experience at InStitchu is amazing. Having access to style advice from my Stylist was great when putting together my custom suit. I don’t get a lot of chances to suit up so knowing that an expert has styled me gives me plenty of confidence when I do!"
Nick Phipps is an Australian Rugby Union Player for the NSW Waratahs and Qantas Wallabies.
"Being Italian, style and fashion have always been important to me. It is much more than a look or a trend, it is broader than that; it is in fact a lifestyle. I guess that looking sharp and on point, is both self awareness and confidence, no matter what the occasion is. And we, Italians, make use of fashion and style to make statements, which in turn is probably the reason why I chose my beautiful custom InStitchu pants and jacket. And we, Italians, make use of fashion and style to make statements, which in turn is probably the reason why I choose this beautiful pair of InStitchu pants and jacket."
Andrea Atzori is the Founder and Director of Digital Marketing Agency, Ambire. Andrea's vision for Ambire is to become the most client-centric digital marketing agency in Australia.
"Style is more than the clothes you're wearing, its how they make you feel, how they make others feel looking at you and it’s a chance for you to openly express your personality through the joy of fashion, which is why custom is such a great option. Not only does it allow you to bring your vision to life but it also let’s you be in the design seat for the process. As a Celebrity Stylist, I can’t say enough about helping my clients achieve magical moments on red carpets or within their appearances but showing them through the design aspects only allows them to feel more comfortable in the clothes they are in!"
Jamie Azzopardi is a Celebrity Stylist and Culture Blogger based in Melbourne, styling celebrities from the runway, to the red carpet. Click Here to read more.
"I have never had a suit that fits properly before and custom, tailored wasn't really a part of my usual language. So when I put on my first InStitchu suit, I really did feel like a new man!"
Tony Shorter, lives by Sydney's beautiful Coogee beach and featured in InStitchu's #UndagYourDad Father's Day campaign, where he received a well deserved Father's Day makeover.
"As someone who is big on the nightlife industry in New York, I know how important it is to dress well to get into the clubs and bars in this city. InStitchu helps me do my job in comfort, and in style, and I've got people asking me each night where I'm getting my well-fitted suits from."
Mohaby is a New York nightlife enthusiast and event curator. You can find him on the weekend at Gold Bar, Catch, or Soho House.
"Style to me is a form of speech. What I wear is what I want to convey to the people around me. I want my message to the world to be personal and show who I am. When customizing a suit with InStitchu, my message is spread through the thread and I make a personal connection with my garment."
Kevin Hubsmith is a Menswear Lifestyle Influencer, and a model represented by Muse Model Management, New York City. You will find him flaunting his unique style in the streets of New York City.