The difference is in the cloth.

There are few names in cloth with the reputation of Loro Piana. Known for exceptional fibres, beautiful drape and more than a century of textile expertise, these are fabrics made to become exceptional garments. Choose your cloth, design every detail and have your Loro Piana suit tailored entirely to you.

For more than a century, Loro Piana has built its reputation around some of the world’s finest cloth. Now, you can choose from our collection of Loro Piana fabrics and decide exactly what yours becomes, designing a custom suit around your own style and having it made specifically to your measurements. Because when the cloth is this special, the finished suit should be just as personal.