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About Us

Completely Customisable, Made-To-Measure Garments

Our Co-Founders

Founded by Australians Robin McGowan and James Wakefield in 2012, InStitchu bridges the gap between old world tailoring traditions and the modern digital retail landscape providing customers with the ability to design their own custom, made-to-measure suits and shirts in minutes online or at a Showroom.

Utilising world-leading technology and premium, innovative fabrics, InStitchu provides custom, made-to-measure garments of impeccable quality at an affordable price. The gamble paid off—what started from humble beginnings above a Sydney cafe in 2012 has grown to double digit Showrooms across Australia, with a fully integrated website.

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Completely Customisable And Made-To-Measure

Everything we make is crafted to your precise measurements and customised to your design by our expert Tailors.

The InStitchu Way

Fit, Quality and Value. These three values are key to everything we do.







Focus On Fit

The fit of your garment is our top priority—every garment we create is made to measure to your exact measurements, resulting in the perfect fit. From the moment your measurements are taken, to the instant your fabric is cut, our team is working towards a vision that is defined by the shape of your figure. Whether you're ordering online or at one of our Showrooms, all shirts, suits and garments are covered by our Perfect Fit Guarantee.

Affordable Luxury

Our garments are affordable without compromising on quality—all of our fabrics are crafted from natural fibres, meaning they are breathable, soft and the highest quality suiting fabrics available on the market.

Our patterns and processes have been implemented by European tailors, including Savile Row trained Tailors and top European Pattern Makers. With a combination of the best fabrics in the world, leading technology, and premium customer service, we bring you the highest quality garments at great value.

Shop Online Or At A Showroom

InStitchu is all about the experience—transport yourself into the realms of old-world tailoring at one of our Showrooms across Australia, where you can peruse our fabrics, get measured and design your garments with your dedicated Stylist—all with a whisky in hand. Your measurements and designs will be saved to your online profile too making reordering online a little bit too easy.

Alternatively, hop online to our seamless and simple website to get designing from the comfort of your own home. Welcome to a new world of tailoring.

InStitchu melbourne showroom

Proud Moments Along The Way

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