Almost there...

About Us

Completely Customisable, Made-To-Measure Menswear

Our Co-Founders

InStitchu was founded by Australians James Wakefield and Robin McGowan. After years of searching in vain for perfectly fitted, high quality, affordable menswear, they created InStitchu, to bring exactly that to gentlemen around the globe.

Through the InStitchu website, they established a bridge between high-end tailoring partners with customers all over the world, and removed the exorbitant retail mark ups, allowing customers to shop high quality, made-to-measure menswear online or at a Showroom, without breaking the bank.

The gamble paid off—what started from humble beginnings above a Sydney cafe in 2012 has grown to Showrooms across both Australia and the USA, with a fully integrated website.

Completely Customisable And Made-To-Measure

Everything we make is crafted to your precise measurements and customised to your design by our expert Tailors.

The InStitchu Way

Fit, Quality and Value. These three values are key to everything we do. Then we asked ourselves; how can we make made-to-measure menswear convenient, trustworthy and fun too? And so InStitchu was born.







Your Perfect Fit

The InStitchu brand has been built on a made-to-measure offering, meaning that the perfect fit of your garment is our ongoing priority. We want men of all different shapes and sizes to be comfortable in garments that fit them perfectly, so we built a brand that does exactly that. And because we recognise that no two men are the same, we want to celebrate our customers and their own stories, by giving them the tools to create one-of-a-kind completely customisable and made-to-measure garments that express their personality.

Affordable Luxury

Our garments are affordable without compromising on quality—all of our fabrics are crafted from natural fibres, meaning they are breathable, soft and the highest quality suiting fabrics available on the market.

Our patterns and processes have been implemented by European tailors, including Savile Row trained Tailors and top European Pattern Makers. With a combination of the best fabrics in the world, leading technology, and premium customer service, we bring you the highest quality garments at great value.

Shop Online Or At A Showroom

InStitchu is all about the experience—transport yourself into the realms of old-world tailoring at one of our Showrooms across Australia and the USA, where you can peruse our fabrics, get measured and design your garments with your dedicated Stylist—all with a whisky in hand. Your measurements and designs will be saved to your online profile too making reordering online a little bit too easy.

Alternatively, hop online to our seamless and simple website to get designing from the comfort of your own home. Welcome to a new world of tailoring.

InStitchu melbourne showroom

Proud Moments Along The Way

What's in your cart?

Your cart is empty.

Shop now