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Why We Love Australian Merino Wool & Why You Will Too

21 May, 2019

Wool Week

In celebration of Wool Week's ninth year running this year, we’re putting a spotlight on the eco-credentials of Merino wool and it's position as the world's leading suiting fibre. From the days of primitive man first clothing himself in the woolly skins of wild sheep to the modern made-to-measure tailored suit in wild colours, debonair cuts and customised details, there’s no fibre quite like wool. Here’s why.


Durable & Thermo-regulating

Wherever you might journey, from the sunny beaches of Sicily to the frosty peaks of Mount Fuji, the renown of Australian Merino wool is apparent. This is largely due to the fibre’s inherent versatility and durability as a garment. Perhaps lesser known however are Merino wool’s thermo-regulating qualities. It’s a 'smart fibre' that reacts to the changes in your body temperature while you wear it. When it's warm, a wool suit breathes and self regulates, helping keep you cool. And when it's cold, your wool suit will keep you warm and snug. Not baaaad, hey?

Easy Care—crease, odour and stain resistant

Merino Wool is easy care, being wrinkle-resistant, odour resistant and stain resistant—the building blocks for the perfect every day suit. To care for your Merino wool suit, simply hang your suit up in the bathroom when you’re having your next shower—the steam will help to remove any creasing, and cast out unpleasant odours.  Merino wool fibres also have a natural protective outer layer that helps prevent stains from being absorbed—so if you do spill some of your lunch, you just need to act fast. Merino wool also tends not to generate static, so it attracts less dust and lint.

Soft, not scratchy

Counter to popular belief, Australian Merino wool is soft—its fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres, making them feel soft and luxuriously gentle next to your skin.



As an Australian brand, we are proud to use only Woolmark certified 100% Australian Merino wool (the highest quality suiting fibre in the world) to craft your wool garments from—sourced right here in Australia from local farmers whose success is intertwined with our own. Or, as the clever folk at Woolmark say it: “The Woolmark brand provides consumers with guaranteed fibre content and an assurance of quality. The Woolmark brand is backed up by technical specifications for a wide range of wool products and wool care products. Stringent testing is carried out by independent authorised laboratories.”  See for yourself first hand—book a Showroom Appointment and feel our premium Australian Merino wool fabrics. Or for convenience, choose your favourite fabrics and have them delivered to your front door for free, with our Take Home Fabric Kit.  We're confident you’ll quickly see why we’re so fond of Australian Merino wool—and why you should be too.


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