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Stylist Series: Meet Frida B from our Old Cloisters St, Perth Showroom

5 June, 2020

Our new Stylist Series brings to light the people behind our brand—join us as we discuss their journey's into the world of tailoring, from their first suiting experience, to their current style influencers and favourite suit details, to the items they place value on, their favourite coffee, literature, wine and more...This week, meet Frida B, our Perth showroom manager in the Old Cloisters Building.


Tell us about the first suit you ever purchased and your experience.

It's difficult to recall my very first purchase, but the first one that really made me fall in love with suiting was a hot pink suit with high waisted pleated pants and a long jacket with padded pronounced shoulders.

What items in your life do you place the most value on? Tell us about the items of value you have in your life - your most prized possessions

I obviously love all my clothes and shoes, from suits, to dresses, to sneakers. But my most prized possessions would be some of my jewellery items. I have one necklace that I was gifted as a baby, it’s gold with a baby blue heart. It will always be my favourite necklace. I also love my rings. My mum gave me one of hers but it was stolen with my wallet… She gave me another one and I’ve now learnt my lesson to never leave it in my wallet!


Tell us a little bit about yourself in 100 words or less

I grew up in the small town Stryn, in Norway, where you wouldn’t think to find any signs of fashion. However, Stryn is actually a fashion hub in a sense, where brands like Ricco Vero and Moods of Norway started up. Ricco Vero has a very elegant and classic style, whereas Moods of Norway, especially back in the day, was very colourful and out-there with their suits. I think this also depicts my style. Fashion icons such as Victoria Beckham and Beyonce have influenced me a lot too, and Versace is another favourite. I like to be elegant but also stand out with statement pieces. If you see a bright green suit walking down the terrace in Perth, it’s probably me! 

I studied business management and marketing at university, but somehow I’ve always been drawn to fashion. InStitchu is the perfect workplace to mix both these passions. I get to be a part of the business aspect but also the creative part - designing and customising suits, playing with different styles and looks.   

Talk us through what you’re wearing, how it’s unique and why you love it.

I love a pinstripe suit! It feels stylish and old-school. I like to wear them as a three piece suit or with a double breasted jacket. In my opinion it makes you look professional and interesting. Being Norwegian, I also love my winter fashion, layering, overcoats, boots, scarves and gloves. 


Explain the types of things you look out for and love in a suit—your must haves that make a suit special.

For me, it’s the shoulders. I like sharp, defined shoulders that make the suit look like armour. 

What’s your favourite part about your job? 

I obviously love taking customers through the fabric selection and design process, but there’s something special about perfecting the fit of a suit. Nothing makes me happier than when a customer puts on a perfectly fitted suit.

What are your style tips for working from home? What are you wearing while working from home?

When working from home you want to be comfortable but also dress well for those Zoom meetings. I found that the most important thing is a work pant with an elastic or adjustable waistband. I have suit pants that are more stretchy, which are great and I pair them with a nice top that breathes well. Cotton or linen is great for working from home. 

What do you wake up with in the morning?

My go to is almond flat white and it’s always ordered from my favourite coffee shop Velvet here in Perth. The almond milk has to be the type that is made for coffee. I’ve seen more and more espresso bars using this and it’s great.

What’s your idea of the perfect meal and accompanying beverage in the food capital Perth?

For me, it’s all about the cosy atmosphere. Balthazar is great for Australian cuisine and Apple Daily has the most amazing Asian Fusion. If I were to choose the perfect meal, it would be a nice steak done rare to medium rare and a glass of shiraz. The Friends restaurant next door also has great steak.

What are your top 3 must reads and what are you reading right now?

I don’t read as much as I would like to, but in general, I really like historical or true story books or podcasts. 

Make an appointment with Frida or one of our Perth Stylists here or view our full list of our Showrooms here.

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