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Introducing our second Melbourne Showroom on Little Collins St

4 June, 2019

We're proud to announce the opening of our second Melbourne Showroom, in the heart of the CBD on Little Collins St. Our new street facing Little Collins Showroom epitomises our signature old-world tailoring experience, packed full of modern technology. 

Co-Founder James Wakefield is excited to bring the technical innovation InStitchu has built its brand on to the iconic shopping destination. “We’re really proud to continue to grow our footprint with this new Showroom, which is our 11th  across Australia and the United States. Our mix of new-world retail innovation and old-world tailoring is unique in the market, and we’re thrilled that demand has encouraged us to invest in another physical location in Melbourne. It’s particularly gratifying to be able to open in the beloved up-market shopping precinct of Little Collins Street and be able to service the menswear savvy communities of Melbourne.”


The opening marks our 11th Showroom and second Melbourne CBD Showroom—this time with street frontage.  The Showroom features impressive technology for customers to design their garments on, deep green velvet lounges, marble bench tops and our signature old-world tailoring aesthetic, where customers can enjoy a whisky, peruse fabrics, design their garments and be measured by a Stylist in a gentleman’s oasis. 

Co-Founder Robin McGowan says the new Showroom is an exciting new chapter for the brand: “Melbourne, and particularly the thriving hub around Little Collins Street, is the spiritual home of fashion in Australia. It’s humbling to join that story and open our second Melbourne Showroom, this one with street frontage, in this bustling cosmopolitan area, neighbouring so many of the world’s most innovative and sophisticated designers.”

The new Showroom, Robin says, is another way for tech-savvy lovers of menswear to get up close and personal with the brand and their signature old-world tailoring experience with a modern twist: “While a lot of our sales are online, it’s clear that many of our customers appreciate the ability to come in for a personal fitting under the guidance of our expert Stylists.”

The Showroom is now open for appointments and drop-ins and will take individual, wedding party and group bookings. Every order is placed through the InStitchu online e-commerce store and is covered by InStitchu’s Perfect Fit Guarantee.



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