The tongue-in-cheek series of videos, produced by the team at Sydney-based studio Jack Nimble, features a tuxedo-clad groom staring tearfully at his perfect match and uttering the poignant words ‘I do’. It’s not his new partner he’s looking at, though; it’s his own reflection, dressed impeccably in a custom, tailored InStitchu wedding suit.
The campaign will air nationally on Channel Seven in a 15-second format, and alternate 9-second versions will be broadcast across social media and digital channels.
InStitchu Co-Founder, James Wakefield, says: “This cheeky new campaign captures everything that InStitchu is about - crafting affordable custom, made-to-measure suits worthy of your wedding day in a fun experience.”
“Working with Jack Nimble was an absolute delight - they’ve established themselves as the go-to studio for fresh short-form video content, delivering key brand messages in a way that is both fun and effective. This campaign is a perfect example - in short, sharp 9 and 15 second videos, they’ve managed to speak to the heart of the InStitchu brand, get the interest of the audience and deliver our key value proposition, which is high quality, budget-friendly, perfectly-fitted custom suits that reflect the importance of the biggest day of your life.”
“This is the wedding-focused counterpoint to that campaign. With so many postponed weddings from the pandemic, and increased demand for wedding suits that are personalised to the occasion, custom-made to your taste and perfectly fitted, our wedding business has been growing exponentially. These new assets are all about trying to introduce even more customers to our brand and the fact that the biggest day in your life deserves a one-of-a-kind custom, made-to-measure garment.”
In recent years InStitchu have established themselves as specialists in wedding tailoring, with custom, tailored wedding suits starting from just $599 - as well as a dedicated Wedding Stylist to help navigate your sartorial journey from beginning to end, InStitchu have 16 stores across Australia and an online portal, meaning wedding parties spread across different locations can get measured and enjoy the old-world tailoring experience more easily. And because all InStitchu garments are custom and made-to-measure, designing a look that is unique, personal and fitted to all groomsmen, regardless of their body type, is simple.
Callum Hanks, Creative Director at Jack Nimble, says: “With wedding season just around the corner, we worked with Institchu to create a fun campaign in the often serious 'weddings' space. There's one significant 'I do' that comes before the most important 'I do' of your life. Institchu knows that looking your absolute best makes it easy to say yes on the big day.”
“The celebration of love between two people is one of the most beautiful things in the world. A custom, tailored suit from Institchu is also one of the most beautiful things in the world. The chemistry between our main talent and the suit wasn't acting, they formed a real connection on set and have been inseparable ever since, we wish all the best to the new couple. We're excited to have this campaign live and to get people into Institchu stores to look perfect for their wedding day!”
Explore the InStitchu wedding portal and discover your perfect fit here.